Are you tired of feeling lost in the ever-changing world of how to advertise on Instagram with ad sizes and specs? 

Look no further! In this comprehensive guide, we will walk you through everything you need to know to create the perfect Instagram ad. 

From understanding the various ad formats to optimizing your ad's performance, while referring to how to advertise on Instagram, we've got you covered. So let's dive in and get started!

Understanding Instagram Ad Formats

Instagram is one of the most popular social media platforms in the world, with over one billion active users. 

It's no wonder that businesses are flocking to Instagram to advertise their products and services. 

However, with so many ad formats available, it can be difficult to know which one is right for your business. 

In this article, we'll take a closer look at the various ad formats available on Instagram and help you choose the one that's right for you.

Photo Ads

Photo ads are the most basic ad format on Instagram. They consist of a single image and are great for showcasing a product or service and directing users to a website or app. 

With a maximum image size of 1080 x 1080 pixels, it's important to choose high-quality visuals that will catch users' attention. 

When creating a photo ad, it's important to keep in mind that Instagram is a visual platform, so your image should be eye-catching and visually appealing.

Video Ads

Video ads are perfect for telling a story or showcasing a product or service in action. With a maximum length of 60 seconds, you have plenty of time to get your message across. 

Video ads can be either square or landscape and have a maximum resolution of 1080 x 1080 pixels. 

When creating a video ad, it's important to keep in mind that Instagram users have short attention spans, so your video should be engaging and visually appealing from the first second.

Carousel Ads

Carousel ads allow you to showcase multiple images or videos within a single ad. Users can scroll through the carousel to see all the images or videos you've included. 

Carousel ads are great for showcasing different products or services or telling a brand story. 

Each image or video in a carousel ad can have its own custom link, making it easy to drive traffic to multiple URLs. 

When creating a carousel ad, it's important to keep in mind that each image or video should be visually appealing and tell a story on its own, while also contributing to the overall message of the ad.

Slideshow Ads

Slideshow ads are similar to video ads but use a series of static images to create a video-like effect. 

They are great for advertisers with limited video resources or who want to showcase multiple products or features in a single ad. 

Slideshow ads can be either square or landscape and have a maximum length of 15 seconds. 

When creating a slideshow ad, it's important to keep in mind that each image should be visually appealing and contribute to the overall message of the ad.

Stories Ads

Stories ads are full-screen ads that appear between Instagram stories. With over 500 million users watching Instagram stories every day, stories ads are a great way to reach a large audience. 

Stories ads can include a single image or video and have a maximum length of 15 seconds. 

When creating a stories ad, it's important to keep in mind that Instagram stories are meant to be engaging and interactive, so your ad should be visually appealing and encourage users to take action.

Collection Ads

Collection ads allow users to shop within an ad, making it easy to drive sales. These ads feature a cover image or video and multiple product images below. 

ALSO READ: How to Share Posts From the Instagram Feed to Stories

Users can click on individual products to learn more or make a purchase. Collection ads can be either square or landscape and have a maximum resolution of 1200 x 628 pixels for the cover image or video and 1080 x 1080 pixels for the product images. 

When creating a collection ad, it's important to keep in mind that each product image should be visually appealing and showcase the product in the best possible way.

IGTV Ads

IGTV is Instagram's long-form video platform, and IGTV ads appear within IGTV content. These ads can be either in-feed or pre-roll. 

IGTV ads have a maximum length of 15 seconds for in-feed and pre-roll ads and 3 minutes for mid-roll ads. 

These ads can be either vertical or horizontal and have a maximum resolution of 1080 x 1920 pixels. 

When creating an IGTV ad, it's important to keep in mind that IGTV is a platform for longer-form content, so your ad should be engaging and tell a story.

Reels Ads

Reels ads are full-screen ads that appear between Instagram Reels. These ads have a maximum length of 30 seconds and can be either vertical or horizontal. 

Reels ads have a maximum size of 1080 x 1920 pixels. When creating a Reels ad, it's important to keep in mind that Instagram Reels are meant to be fun and entertaining, so your ad should be visually appealing and engaging.

Hence, Instagram offers a variety of ad formats to suit different marketing goals. 

When choosing an ad format, it's important to keep in mind the goals of your campaign and the preferences of your target audience. 

By creating visually appealing and engaging ads, you can reach a large audience and drive sales for your business.

Instagram Ad Size Guidelines

Now that you understand the various ad formats available on Instagram, it's time to dive into ad size guidelines. 

Ad size is important because it ensures that your ad looks its best on every device and doesn't get cut off or distorted.

Square Ad Sizes

Square ad sizes are ideal for photo, video, and carousel ads. The recommended size for square ads is 1080 x 1080 pixels, with a minimum resolution of 600 x 600 pixels.

When creating square ads, it's important to remember that the image or video should be visually appealing and relevant to the product or service being advertised. 

Consider using bold colors, eye-catching graphics, and clear messaging to grab the viewer's attention.

READ MORE: How to Increase Instagram Engagement in 2023

Additionally, square ads are a great way to showcase multiple products or services in a single ad. Consider using the carousel format to display a variety of products or services in a visually appealing way.

Landscape Ad Sizes

Landscape ad sizes are ideal for video and carousel ads. The recommended size for landscape ads is 1080 x 566 pixels, with a minimum resolution of 600 x 315 pixels.

When creating landscape ads, it's important to consider the aspect ratio of the ad. Landscape ads have a wider aspect ratio than square or vertical ads, so it's important to use visuals that will look good in this format. 

Consider using panoramic shots or wide-angle footage to make the most of the space.

Additionally, landscape ads are a great way to tell a story. Consider using a series of images or video clips to create a narrative that will engage the viewer and leave a lasting impression.

Vertical Ad Sizes

Vertical ad sizes are ideal for IGTV and Reels ads. The recommended size for vertical ads is 1080 x 1920 pixels, with a minimum resolution of 600 x 1067 pixels.

When creating vertical ads, it's important to remember that the ad will take up the viewer's entire screen. This means that the visuals and messaging need to be clear and concise. 

Consider using bold text and graphics to grab the viewer's attention, and keep the messaging simple and to the point.

Additionally, vertical ads are a great way to showcase products or services in action. Consider using video footage to show how the product or service works, or to highlight its unique features and benefits.

Stories Ad Sizes

Stories ad sizes are unique because they take up the entire screen. The recommended size for stories ads is 1080 x 1920 pixels, with a minimum resolution of 600 x 1067 pixels.

When creating stories ads, it's important to remember that the ad will only be visible for a short period of time. 

This means that the visuals and messaging need to be eye-catching and memorable. 

Consider using bright colors, bold text, and engaging visuals to make the most of the limited screen time.

Additionally, stories ads are a great way to create a sense of urgency. Consider using limited-time offers or exclusive deals to encourage viewers to take action.

IGTV and Reels Ad Sizes

IGTV and Reels ad sizes are similar to vertical ad sizes. The recommended size for both IGTV and Reels ads is 1080 x 1920 pixels, with a minimum resolution of 600 x 1067 pixels.

When creating IGTV and Reels ads, it's important to remember that the ad will be viewed in a vertical format. 

This means that the visuals and messaging need to be optimized for this format. Consider using vertical video footage or images that will look good in a vertical layout.

Additionally, IGTV and Reels ads are a great way to showcase behind-the-scenes footage or to give viewers a glimpse into the company culture for Instagram ad posts. 

Consider using these formats to build brand awareness and connect with your audience on a more personal level while referring to Instagram ad posts.

Instagram Ad Specs for Each Format

Instagram is one of the most popular social media platforms in the world, with over 1 billion active users. 

As a result, it's a great place for businesses to promote their products and services. One of the most effective ways to do this is through Instagram ads. 

In order to create the perfect ad, it's important to understand the ad specs for each format.

Now that you know the recommended ad sizes, it's time to dive into the specific ad specs for each format. 

By following these specs, you can be sure that your ad will look its best on every device.

Photo Ad Specs

Photo ads are a great way to showcase your product or service. They are simple, yet effective. Here are the ad specs for photo ads:

• Image Resolution: 1080 x 1080 pixels
• Image Ratio: 1:1
• Maximum Image File Size: 30MB
• Accepted File Types: .jpg or .png

Video Ad Specs

Video ads are a great way to tell a story and engage your audience. Here are the ad specs for video ads:

• Recommended Video Resolution: 1080 x 1080 pixels
• Video Ratio: 1:1 for square, 4:5 for vertical, and 1.91:1 for landscape
• Maximum Video Length: 60 seconds
• Maximum Video File Size: 4GB
• Accepted File Types: .mp4 or .mov

Carousel Ad Specs

Carousel ads are a great way to showcase multiple products or services. Here are the ad specs for carousel ads:

• Image Resolution: 1080 x 1080 pixels
• Image Ratio: 1:1
• Maximum Number of Images: 10
• Maximum Video Length: 60 seconds
• Maximum Image File Size: 30MB per image
• Accepted File Types: .jpg or .png for images and .mp4 or .mov for videos

Slideshow Ad Specs

Slideshow ads are a great way to showcase your product or service in a unique way. Here are the ad specs for slideshow ads:

• Recommended Image Resolution: 1080 x 1080 pixels
• Maximum Number of Images: 10
• Video Length: 5 seconds
• Maximum Image File Size: 30MB per image
• Accepted File Types: .jpg or .png for images and .mp4 or .mov for videos

Stories Ad Specs

Stories ads are a great way to reach your audience in a more personal way. Here are the ad specs for stories ads:

• Image and Video Resolution: 1080 x 1920 pixels
• Accepted Image File Types: .jpg or .png
• Accepted Video File Types: .mp4 or .mov
• Maximum Video Length: 15 seconds
• Maximum Image File Size: 30MB
• Maximum Video File Size: 4GB

Collection Ad Specs

Collection ads are a great way to showcase multiple products in a single ad. Here are the ad specs for collection ads:

• Image and Video Resolution for Cover Image: 1200 x 628 pixels
• Image Resolution for Product Images: 1080 x 1080 pixels
• Accepted Image File Types: .jpg or .png for both cover and product images
• Accepted Video File Types: .mp4 or .mov for cover videos (maximum length: 60 seconds)
• Maximum Number of Products: 50

IGTV Ad Specs

IGTV ads are a great way to reach your audience through longer-form content. Here are the ad specs for IGTV ads:

• Video Resolution: 1080 x 1920 pixels (vertical) or 1920 x 1080 pixels (horizontal)
• Accepted Video File Types: .mp4
• Maximum Video Length: 15 seconds for in-feed and pre-roll ads, 3 minutes for mid-roll ads
• Maximum Video File Size: 650MB for in-feed and pre-roll ads, 5.4GB for mid-roll ads

Reels Ad Specs

Reels ads are a great way to reach your audience through short-form content. Here are the ad specs for reels ads:

• Video Resolution: 1080 x 1920 pixels
• Accepted Video File Types: .mp4 or .mov
• Maximum Video Length: 30 seconds
• Maximum Video File Size: 4GB

Tips for Optimizing Your Instagram Ads

Choosing the Right Ad Format

The first step to creating a successful Instagram ad is choosing the right ad format. Consider your marketing goals and choose the format that best aligns with those goals. 

For example, if you want to drive sales, a collection ad may be the best choice. If you want to showcase your brand's personality, a stories ad may be the way to go.

Creating High-Quality Visuals

Your visuals are the most important part of your ad. Make sure you choose high-quality images or videos that will catch users' attention. 

ALSO READ: 12 Foolproof Instagram Growth Strategies for 2023

Use bright colors and clear fonts to make your ad stand out. 

And don't forget to follow the recommended ad sizes and specs to ensure your ad looks its best on every device.

Writing Compelling Ad Copy

Along with high-quality visuals, your ad copy is key to driving results. Make sure your copy is concise, informative, and compelling. 

Highlight the benefits of your product or service and use a clear call-to-action to encourage users to take action.

Targeting Your Audience

Instagram offers a range of targeting options to help you reach the right audience for your ad. 

Consider factors like demographics, interests, and behaviors when choosing your target audience.

And don't forget to track your ad's performance and adjust your targeting as needed to increase results.

Testing and Analyzing Ad Performance

Finally, it's vital to test and analyze your create Instagram ad performance to ensure it's reaching your marketing goals. 

Try running A/B tests with different visuals, copy, or targeting to see what resonates best with your audience, while referring to how to create an Instagram ad. 

And use Instagram's built-in analytics tools for creating Instagram ads to track your ad's engagement, reach, and conversions.

FAQs- Get More Information Here!

Q. How to run an ad on Instagram?

To run an ad on Instagram, use either Facebook Ads Manager or Instagram Ads Manager to set up a campaign, choose your audience, create your ad creative and copy, and select your budget and schedule.

Q. How to advertise on Instagram?

To advertise on Instagram, you can use Facebook Ads Manager or Instagram Ads Manager. Simply set up a campaign, choose your audience, create your ad creative and copy, and select your budget and schedule.

Q. What are the different types of Instagram ads?

Instagram offers various ad formats such as photo ads, video ads, carousel ads, story ads, explore ads, collection ads, and more.

Q. What are the recommended ad sizes for Instagram ads?

The recommended ad sizes for Instagram ads are 1080 x 1080 pixels for photo ads, 1080 x 1350 pixels for portrait photos, and 1080 x 1920 pixels for videos.

Q. How do I target my audience with Instagram ads?

You can target your audience by demographics, interests, behaviors, locations, and more using Instagram's targeting options in Ads Manager.

Q. How to make an Instagram ad?

To make an Instagram ad, use either Facebook Ads Manager or Instagram Ads Manager to create a campaign, select your target audience, create your ad creative and copy, set your budget and schedule, and publish your ad.

Q. Can I promote my Instagram posts without creating a new ad?

Yes, you can promote your existing Instagram posts by simply selecting the 'Promote' option under the post and choosing your target audience, budget, and duration.

Q. How do I measure the success of my Instagram ad posts?

You can track your Instagram ad performance by using metrics such as reach, impressions, engagement, clicks, conversions, and more in Ads Manager.

Conclusion

Creating a successful Instagram ad on how to advertise on Instagram may appear daunting, but with the right knowledge and tools, you can create an instagram ad that drives real results. 

Always follow the recommended ad sizes and specs for each format while referring to how to advertise on Instagram, and consider your marketing goals when choosing the right format for your ad. 

With these tips and best practices, you'll be creating Instagram ads like a pro in no time!